ROBO-ADVISORS
Robo-advisors are online financial advisors. They can be found on websites offering help to consumers regarding investment and insurance. A robo-advisor is generally a smart software that can determine a consumer’s profile. In the US, some of them may even conduct a client’s transactions for them. For instance, Betterment and Wealthfront are US-based online investment and wealth management firms that do not require any human involvement. They were the very first companies to offer such financial services via robo-advisors.